Kids need the serenity only nature can provide.

An opportunity for KEEN to create a cultural movement that inspires parents to get their kids outside. It’s a reminder to protect and inspire them. We want shoes to write the story of a rich, adventure-filled childhood, far away from a screen. Technology has taken over all of our lives, and this campaign is a reminder to raise our heads from the phone and take a walk.
The campaign can expand to become “Life Belongs Outside,” an anti-screen, pro-outdoor narrative KEEN can own for any demographic.

It’s more than an advertising campaign: it’s a lifestyle.

Remind parents of the necessity to facilitate a healthy childhood for their children. While we are appealing to what a childhood is, this campaign is directed towards parents, and the role they play in getting their children outside. Research shows that children need time connecting with nature in order to be healthy.

Kids don't own the decision to buy shoes to go outside. They need our help and support to have a great childhood. By buying KEEN shoes, you give your child a better childhood.

Remember the feeling of running free in the grass as a child? Climbing trees and swimming in creeks, begging your parents to let you stay longer? The beauty of a childhood with easy joys. Back when life was simple. When social media, screens, and the internet weren’t all-consuming. Children today have it harder than we did, and they need our support to keep their childhood, a childhood. Let them be free, happy, and ignorant of all the negativity in the world. Let them build adventures and experiences out of their boredom. Like you had to. It might be easier to hand them an iPad, or reach for the TV remote, but a vibrant childhood begins where freedom, imagination, creativity, and the outdoors exist. The experiences of childhood build the foundation for the rest of their lives, and they need your guidance.

We value a childhood full of exploring and imagination. We see the beauty in mistakes, mess, curiosity, and adventures, big or small. KEEN shoes give you and them the freedom to explore the world.

We believe that childhood belongs outside.